ADEL CHEFRIDI

Engraving, an early form of human expression and also a common language and an essential element in Tunisian design, Adel Chefridi’s childhood home. Most captivated by dots and lines, the simplest forms, the brand's signature mark includes four dots arranged like the four cardinal directions on a compass. They symbolize balance and represent the harmony within and throughout nature and people. Now based in Rhinebeck New York, Adel is committed to transparency regarding raw material acquisition and production process and supports the Mercury Free Mining Initiative, an organization that's committed to eradicating the use of mercury in artisanal and small-scale gold mining, and 350.org, which focuses on raising global awareness of clean energy alternatives. In addition, Adel is a member of the Advisory Board of Ethical Metalsmiths.